This year, the rules of e-commerce have effectively been rewritten. In an increasingly touchless society, our lives have become digitised, changing how we engage, interact, and view day-to-day life. Now, new online buying behaviours have emerged, and millions of consumers that previously relied on brick-and-mortar sales are shopping online to meet everyday needs.
But the rise of e-commerce hasn’t been without shortcomings. At the height of the pandemic in May, sellers, welcoming millions of new consumers, were faced with supply chain disruption, shock shortages, and business loss. Many turned to international options to mitigate issues, and cross-border sales saw a staggering 21 per cent increase in year-on-year sales in June.