There is a vast divide between the misleading, popular notion of recycling as a “solution” to the American over consumption problem and the darker reality of recycling as a failing business model.
Reduce. Reuse. Recycle. According to The National Museum of American History, this popular slogan, with its iconic three arrows forming a triangle, embodied a national call to action to save the environment in the 1970s. In that same decade, the first Earth Day happened, the EPA was formed and Congress passed the Resource Conservation and Recovery Act, encouraging recycling and conservation of resources, Enviro Inc. reported.