From Silent Gen to Gen Z – which U.S. generation has the most cultural power and influence?
This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America. We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns out Baby Boomers dominate when it comes to economics and political factors—cultural influence is a different story.
Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.
Generations and power, defined
Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.
Social Media And Polarization Of Society
Social Media has witnessed a mushrooming growth that has impacted the discourse of political, cultural and religious systems by providing the equal opportunity of Freedom of expression and sharing opinion or viewpoint on any issue.
Social Media has played a greater role in rightwing politics that paved the way for populist politicians to reach out to their voters.
Though Social Media has connected the people around the world but at the same time, it is causing division or disintegration and facilitating the social media lobbyists to polarize the communication to such extent that the people support the arguments or opinions or political tirade against the leadership without fact checking .